That's completely normal — and it's exactly why TrueNorth exists. Let's fix that. We map your personality, strengths, and values to real career paths, so you can choose a major with confidence instead of a coin flip.
YOUR PROFILE
94% CompleteAnalytical · Creative · People-oriented
UX Design
Avg. $95K starting
97%
Product Management
Avg. $100K starting
89%
Data Science
Avg. $100K starting
82%
THE PROBLEM WE'RE SOLVING
Pressure from parents. A subject they liked in high school. Their best friend's plan. The result? Wasted time, wasted tuition, and a career that never quite fits. TrueNorth gives students the clarity they deserve — grounded in who they actually are.
80%
of college students change their major at least once
$32K
average cost of a single year of college, gone if you switch late
40%
of graduates work in a field unrelated to their degree
3-5
years of early career time lost to misaligned major choices
HOW TRUENORTH WORKS
We don't ask "what do you like?" and hand you a list. We build a full picture of who you are, then map it to where you'll actually thrive.
01
🧠
A 20-minute, research-backed assessment that goes beyond simple interests. We measure cognitive style, social orientation, creative vs. analytical tendencies, and how you handle ambiguity — because that's what actually predicts career fit.
02
🗺️
See your top career paths mapped side-by-side with real salary data, day-in-the-life breakdowns, required majors, and a match percentage driven by your specific profile — not generic data.
03
🤝
Unlike generic AI chatbots, your TrueNorth coach remembers your full profile and gets smarter over time. Ask it anything about your paths, your doubts, or what to do with your sophomore year — it actually knows who you are.
CAREER PATH COMPARISON
Stop comparing careers by googling them individually. TrueNorth shows you all your top options in one view, filtered through your specific profile.
UX / Product Design
$72K-$140K · High growth
97%
Product Management
$85K-$180K · Very high growth
89%
Data Science
$80K-$160K · High growth
82%
Marketing Strategy
$55K-$120K · Medium growth
74%
Business Law
$75K-$160K · Stable
61%
STUDENT STORIES
"I was deciding between Psychology and Marketing for two years. TrueNorth showed me that UX Design fit both what I'm good at and what I actually enjoy — I'd never even considered it. Now I'm a UX major and I love it."
Aisha K.
Junior, Information Science @ Michigan
"My parents wanted engineering. I thought I wanted art. TrueNorth helped me understand why product design was the bridge — and helped me explain it to them with actual data. Game changer."
Marcus T.
Sophomore, Design @ Carnegie Mellon
"The AI coach remembered everything from my assessment. When I asked about switching to pre-med, it didn't just answer generically — it told me specifically how that aligned with my empathy score but conflicted with my low stress tolerance. That's the kind of insight I needed."
Priya S.
Senior, Public Health @ UNC
SIMPLE PRICING
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